Selectos de Castilla y León, a company from Palencia, have formalized further operations in Japan after their foie gras galantine was included in the menu at the 2010 Nobel Prize Award Ceremony. They have also begun high-level contacts with several Scandinavian airlines.
This is what the Managing Director of Selectos de Castilla, Enrique de Prado Gairaud, confirmed to Europa Press. He indicated that because they had been successful in having one of their main products included in the menu at the gala dinner of the 2010 Nobel Prizes Award Ceremony that was attended by approximately 1,500 people, this has allowed the company to gain market share worldwide.
"This is most successful for the company", De Prado emphasized. Introducing their foie gras galantine at the Nobel Prize gala dinner through their Swedish distributor has also meant recognition for the work carried out by this company located in Villamartín de Campos and for the quality of their products.
"It’s really great", Enrique de Prado Gairaud insisted. He pointed out that there is a special meaning in that the organizers of this gala dinner had chosen a Spanish product instead of the traditional French foie gras.
As the Managing Director of Selectos de Castilla explained, this achievement is due to the "quality" of the products from the Palencia company, which feed their ducks with whole grain corn. In addition, they are the leaders in complying with the European regulations for animal well-being.
De Prado admitted that it is still too early to know the specific effects that Selectos de Castilla products will produce from the Nobel gala dinner as this was held only two months ago and, in addition, these are not the strongest months for sales. Having said this, he confirmed the operations in Japan and the contacts in Scandinavia and explained that expectations for 2011 are to increase export percentages or, at least, sales volume. This is an important aspect, bearing in mind that the domestic market is "depressed".
According to information from the Managing Director, last year Selectos de Castilla attained a turnover amounting to 1.5 million Euros, of which 300,000 Euros were from exports. In addition, the export sales percentage reached 12 per cent in 2009 and 20 per cent in 2010.
Source: Europa Press